The first 90 days: what to build, in what order

Days 1 to 14 — decide what you sell and to whom. One offer, one buyer, one outcome. Write it as a single sentence you could say out loud. If you can't, you're not ready to build anything.

Days 15 to 30 — talk to ten people who match that description. Not a survey. Actual conversations. Ask what they've already tried and what it cost them. You're looking for the words they use, because those words become your copy later.

Days 31 to 45 — build the smallest complete version. Complete is the operative word: a small thing that fully solves one problem beats a large thing that half-solves five. Do not build a website yet. A single page with a description and a payment link is enough.

Days 46 to 60 — sell it manually. Direct messages, email, conversations. Ten sales made by hand will teach you more about your buyer than a thousand impressions. Every objection you hear is a line of future sales copy.

Days 61 to 75 — now build the infrastructure. Site, checkout, receipt, delivery, follow-up. You're automating a process you've already proven works by hand, which is the only safe order to do it in.

Days 76 to 90 — pick one distribution channel and post consistently. One channel. The temptation to be everywhere is the same breadth mistake in a different costume.

The single most common failure is inverting this — spending eight weeks on brand and site before ever asking a human being whether they'd pay. Polish is what you add to something that works, not what makes it work.